The Carrier Panel: Strategies To Keep Mobile Data Growing - GigaOMThe Carrier Panel: Strategies To Keep Mobile Data Growing
Chetan: What do unlimited plans do to the number of people using a data network, and then will fixed pricing change things? Michael, ATT: Trying to plan for capacity has been with telecommunications providers forever. We｡ﾇre seeing quite a rise in data usage, but we｡ﾇve also intelligently built to be able to handle that. All we have is promises on up to 1.7 Mbps on the down and I think we｡ﾇre well equipped to handle that. But I think if every single customer were streaming at every time it wouldn｡ﾇt work, but that｡ﾇs not a realistic scenario. So far, so good with capacity. Russ, Sprint: From a revenue perspective, I think there are challenges and opportunities. You have to balance the revenue against the cost. For us the next time we come up with something great do we throw it into Simply Everything or do we add that as an additional service? Second thing is how do you manage the network. What can do as your network traffic begins to grow to manage the costs of carrying that.You can also move traffic off the network. So one of the things we｡ﾇve done is introduce a femtocell product to get that traffic off of the radio network.mobile tech
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