Mobilize: Money and Friends: Social Networks Panel
John Faith, General Manager and VP, MySpace Mobile, MySpace: MySpace Music will be PC for now. We｡ﾇre looking to aggressively enter that space on mobile as well｡ﾄOpportunities in mobile: Right now it｡ﾇs all about communication, getting info and reacting to it. User-generated content has not had social network applied to it for mobile｡ﾄ New products: Video transcends the actual interface between a user having to type something in, being able to upload that to a social network is rather powerful. We just recently announced the ability to upload video directly, so the extension of that on mobile devices is the next step. We purposely left blogs out of our iPhone application because Apple heuristics said stay away from text-heavy apps ? so we have developers coding frantically for the next rev｡ﾄ Advertising: We do rev-shares with partners, we try to use mobile to round out the web experience right now. MySpace is very dedicated to creating a fully integrated campaign. Payments: When we first started, mobile had subscription-based model with Helio and AT&T and Danger. In Australia we｡ﾇre working on billing with carriers where MySpace is part of the up-sell. Chamath Palihapitiya, VP of Growth, Mobile and International, Facebook: Mobile strategy: Our tools should be available as broad-based and everywhere as possible. Lumping them in can lead to pitfalls. For feature-based services ? could be a carrier integrating a photo-based upload service that we built all the way to deeply integrated client experience｡ﾄMonetization: Revenue comes only after you have a proven usage pattern｡ﾄNew products: Uploading photos from mobile is very popular. Video is the next logical place to go. Qik, Flixwagon ? that｡ﾇs really cool stuff. To the extent that we can enable people to upload directly and then share that with their friends, I think that｡ﾇs very powerful. Facebook Connect expands Facebook platform to user in any browser, sessions that start on the phone end up elsewhere. Will be available in a matter of months.mobile tech
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